Harbin topped the "Top 10 Cities for Ice and Snow Tourism in 2025" list according to the Report on the Development of Ice and Snow Tourism in China (2025) released by the 2025 Ice and Snow Tourism Development Forum On January 5th. And innovative case study results were also announced at the forum.

It is reported that the Ice and Snow Tourism Research Group of China Tourism Academy has comprehensively calculated the top ten cities in terms of the competitiveness index of domestic ice and snow tourism destinations in 2025 based on indicators such as the competition index of ice and snow tourism resources, the demand competition index of ice and snow tourism, the market competition index system of ice and snow tourism, and the governance level of ice and snow tourism destinations, among which Harbin ranked first, followed by Shenyang, Changchun, Hulunbuir, Zhangjiakou, Yanqing District of Beijing, Mudanjiang, Yichun, Jilinty, and Altay Prefecture.

Moreover, a series of campaigns have been rated as innovative cases for ice and snow tourism marketing in 2025, including the "Ice World &Snow Land" campaign launched by the Harbin Municipal Bureau of Culture, Radio, Television and Tourism, the "Not Too Cold, Not Too Far, Not Too Expensive, Not Too Difficult, Enjoy Yourself in Shenyang" campaign launched by the Shenyang Municipal Bureau of Culture, Tourism and Radio, Television and Tourism, the "Enjoying the Snow on Changbai Mountains, Looking for Marriage from Thousands of Miles Away" campaign launched by the Changbai Mountain Management Committee Tourism and Culture Sports Bureau, the "Thousands of Miles of Mountains and Seas Winter Tour of Weihai" all media promotion campaign launched by the Weihai Municipal Bureau of Culture and Tourism, and the "Origin of Human Skiing - China Snow Capital Altay" campaign launched by Xinjiang Altay Tourism Development Group Co., Ltd.

Additionally, numerous activities have been rated as 2025 Ice and Snow Industry Scene Innovation Case, such as "Erbin X Bosideng" Chinese City Co-Branding from Harbin Madier Culture and Tourism Investment Group, Urumqi Silk Road Ice and Snow Festival organized by Urumqi Cultural Radio and Television and Tourism Bureau, Innovative "Ice and Snow+Culture Scene to Rejuvenate a Thousand-year Old City " launched by Qingzhou Municipal Bureau of Culture and Tourism, "Innovating Four Seasons Ice and Snow Experience, Enriching Ice and Snow Tourism Integration Scene" launched by Hot Snow Miracle Holdings Co., Ltd., and "Cloud Grassland One stop Skiing Service Brand" from Zhejiang Cloud Grassland Tourism Development Co., Ltd.